Let's Meet There is a national initiative to restore professional meetings and events (PME) across the United States.
Currently, there is a patchwork approach to reopening, particularly as it relates to the lifting of state and local gathering restrictions—particularly capacity limits. With CDC guidance on “large gatherings” forming the basis for many of those restrictions, the Let's Meet There campaign seeks to change the narrative on PMEs, emphasizing the low risk of COVID-19 transmission as well as the benefits to the business community. Unlike informal gatherings, PMEs are controlled gatherings with access limited to screened guests and layers of proven safety protocols at work to minimize health risks.
This level of control enables professional meetings and events of all sizes to be done safely –with near zero risk to attendees and the host community. To keep pace with the evolving state of the COVID-19 pandemic, the Let's Meet There campaign will seek to address the inconsistencies and outmoded approach to COVID-19-related public health measures at the federal, state, and local level by distinguishing PMEs from other types of large gatherings.
The inconsistent and patchwork nature of state and local public health measures are confusing to the business community, slowing the pace of business re-engagement and economic recovery. With PMEs historically serving as a significant driver of business travel, clear and consistent guidelines for the restoration of PMEs is needed to bring back this vital part of the economy—a segment that delivered $139 billion in local travel spending in 2019 and even greater value to attendees.
Utilizing paid media, earned media, and turnkey tools for grassroots-based outreach, U.S. Travel Association, the Meetings Mean Business Coalition and industry stakeholders will work to educate business leaders, elected officials, and other key decisionmakers about the safety of professional meetings and events and the role they play in advancing business interests and growing the broader economy.
If you are a member of the travel industry and want to join the initiative by sharing this message on your channels to your state lawmakers, please visit the action center.